Welcome to the World
of Storytelling
Stories that build agency, capability and stronger systems of support
More than Content.
A story should lead somewhere
We turn locally co-created stories into pathways for agency, capability and stronger systems of support.
- 2012
Started through youth volunteering
- 2013
Programme implementation began
- 2016
Shifted towards locally grounded storytelling
- Today
Developed the Heart–Mind–Village model through continued learning
What We Do at a Glance
At Tai Tanzania, we believe in the power of storytelling and technology to create lasting social impact. Through our animations, comics, and digital learning platforms, we inspire change, challenge harmful societal norms, and empower communities.
Our Vision
Empowering every young person in Tanzania with equitable access to education,
fostering opportunities
for growth, inclusion, and
a brighter future
through storytelling and
innovation.
Our Mission
We are influencing positive behaviour change
among young people and communities,
across Tanzania by increasing access,
to information and facilitating dialogue,
on issues that prevent young people,
from, acquiring education.
Our Approach
Our approach includes 4 consecutive stages
- Research & Stakeholder Engagement
- Edutainment Content Production
- Dissemination and Community Dialogues and
- Impact Assessment
Section 5
Our Impact in 2025
Direct participation and platform use represent different forms of engagement and are reported separately.
Direct Participation
12,202
Young people directly engaged
31
Programme sites across Tanzania
35%
Average knowledge increase
Platform Use
5,745
Oky active users
4,762
Skills-pathway participants
1,452
Tai Academy accounts
Direct participation and platform use represent different forms of engagement and are reported separately. Figures reflect January–December 2025.
Our Model
Heart · Mind · Village
Young people are at the centre. Stories build from within — the emotional self, then the thinking self — supported by the world around them.
Heart
Agency, voice and confidence
Stories build emotional intelligence, self-belief and the courage to speak — equipping young people to advocate for themselves and others.
Mind
Knowledge, skills and opportunity
Education woven into storytelling builds critical thinking, practical skills and opens doors to opportunity that communities can trust.
Village
Supportive people and institutions
No story — or person — exists in isolation. Strong families, schools and communities form the ecosystem that allows young people to truly thrive.
Heart
Agency, voice and confidence
Stories build emotional intelligence, self-belief and the courage to speak — equipping young people to advocate for themselves and others.
Mind
Knowledge, skills and opportunity
Education woven into storytelling builds critical thinking, practical skills and opens doors to opportunity that communities can trust.
Village
Supportive people and institutions
No story — or person — exists in isolation. Strong families, schools and communities form the ecosystem that allows young people to truly thrive.
Heart & Mind live within the individual · Village surrounds and sustains them
What We Do
Our Programmes
Four focus areas where stories become pathways — to health, belonging, a sustainable planet, and future-ready minds.
Health and Wellbeing
Stories that equip young people with knowledge, confidence and language to make safer, healthier choices — in body and mind.
Inclusive Society
Building communities where every voice counts. We use storytelling to challenge exclusion, promote rights and celebrate diversity.
Climate and Environment
Grounding young people in the realities of their natural world — stories that spark curiosity, responsibility and local climate action.
Education and Future-Ready Skills
Combining digital literacy with creativity, critical thinking and collaboration to prepare young people for a changing world.
Testimonials
Don't just trust us hear from our stakeholder.
Become one of them.
