Who We Are

We Believe In The Transformative
Power Of Storytelling.

We are a growing leader in utilising technologies and storytelling for social behavioural change.Together with our partners and the wider community, we support young people to achieve their dreams by tackling issues hindering them from accessing education.

HOW WE DO IT!

Tai employs an integrated approach to address social issues by leveraging storytelling,
technology, and community engagement. This comprehensive strategy encompasses raising awareness,
providing education, and catalyzing action on critical societal concerns.
Through a combination of diverse content formats, dissemination methods, and
partnerships, Tai aims to empower individuals and communities to drive meaningful change.

Our Vision

“Empowering every young person in Tanzania with equitable access to education,
fostering opportunities for growth, inclusion, and a brighter future through
storytelling and innovation.”

Our Mission

“We are influencing positive behaviour change among young people and communities
across Tanzania by increasing access to information and facilitating dialogue
on issues that prevent young people from acquiring education.”

We Believe That By Shaping Behaviors, We
Can Create Lasting Impact, Address
Societal Challenges, And Build A Brighter
Future For All.

Our focus is to empower individuals, communities, and organizations to adopt behaviors that promote sustainability, social justice, and well-being. We believe that small actions can lead to significant transformations, and by collectively embracing positive behavioral change, we can create a ripple effect that reverberates across society.

Program Impact Overview

13M+

Parents & community members engaged via media campaigns.

1.9M

YouTube views in 50+ countries.

93.4K

Total watch hours.

51,569

Young people reached across 17 Tanzanian regions & 4 Kenyan counties.

73.32%

Youth reporting increased confidence in discussing reproductive health.

240

Students sponsored under the Education Scholarship Program.

Key Impact Areas

Increased Public Discourse

On sexual reproductive health & gender-based violence, driving societal shifts.

Education Impact

30% reduction in school dropouts & increased reporting of gender-based violence.

Scholarship Impact

95% school retention & 20% academic performance improvement.

Our core value

We are a youth-led NGO in Dar es Salaam, Tanzania inspiring social behavioural change by positively influencing communities through the use of
3D Animations, Radio Dramas & Comics to deliver crucial messages to the community, especially to adolescents in Tanzania.

Integrity

We believe in doing what’s right, even when no one is watching

Diversity

Our stories reflect the rich diversity of the communities we serve.

Fun

We approach every project with creativity and enthusiasm, making learning engaging and enjoyable.

Excellence

We strive for excellence in everything we do, from the stories we tell , to the impact we create.

Discovery

We are constantly learning, growing, and exploring new ways to make a difference.

Our History

Tracing Our Journey: A Chronicle Of
Impact & Evolution

In This Archive Of Progress, You’ll Witness The Transformative Chapters That Have Led Us To Where We Stand Today. From Humble Beginnings To Impactful Collaborations, Our History Is A Testament To The Dedication Of Our Community, The Resilience Of Our Partners, And The Power Of Collective Action.