Who We Are

We Believe In The Transformative
Power Of Storytelling.

We are a growing leader in utilising technologies and storytelling for social behavioural change. Together with our partners and the wider community, we support young people to achieve their dreams by tackling issues hindering them from accessing education.

Learn More About Us

HOW WE DO IT!

Tai employs an integrated approach to address social issues by leveraging storytelling,
technology, and community engagement. This comprehensive strategy encompasses raising awareness,
providing education, and catalyzing action on critical societal concerns.
Through a combination of diverse content formats, dissemination methods, and
partnerships, Tai aims to empower individuals and communities to drive meaningful change.

Our Vision

Tai envisions a world where the transformative power of storytelling and technology
creates a force to drive pathways to wellbeing, inclusivity, and sustainability.

Our Mission

To harness the power of storytelling and technology
to raise awareness, provide knowledge, facilitate dialogues, and catalyze
action on critical social issues, with a special emphasis on vulnerable groups such as adolescents and people with disabilities.
Through innovative initiatives and partnerships, Tai seeks to empower these communities,
nurture inclusivity, and drive meaningful change in Tanzania and beyond.

Our Approach

Research & Stakeholder Engagement

Edutainment Content Production

Dissemination & Community Dialogues

Impact Assessment.

We Believe That By Shaping Behaviors, We
Can Create Lasting Impact, Address
Societal Challenges, And Build A Brighter
Future For All.

Our focus is to empower individuals, communities, and organizations to adopt behaviors that promote sustainability, social justice, and well-being. We believe that small actions can lead to significant transformations, and by collectively embracing positive behavioral change, we can create a ripple effect that reverberates across society.

Scholarship Awarded

17000000

People Reached through Traditional & Digital Media Media

Animations, Comics & Radio Stories

51000

Beneficiaries reached

Our core value

We are a youth-led NGO in Dar es Salaam, Tanzania inspiring social behavioural change by positively influencing communities through the use of
3D Animations, Radio Dramas & Comics to deliver crucial messages to the community, especially to adolescents in Tanzania.

Integrity

We value honesty, truth, and accountability

Diversity

We welcome differences in perspective

Fun

We work hard and have fun while at it

Excellence

We aim high and never settle for less

Discovery

We love innovating and exploring new ideas

Our History

Tracing Our Journey: A Chronicle Of
Impact & Evolution

In This Archive Of Progress, You’ll Witness The Transformative Chapters That Have Led Us To Where We Stand Today. From Humble Beginnings To Impactful Collaborations, Our History Is A Testament To The Dedication Of Our Community, The Resilience Of Our Partners, And The Power Of Collective Action.