Using
Stories open dialogue.
Learning builds capability.
Support helps change take root
Information and awareness alone are rarely enough to create lasting change
Our strategy is built on three core pillars:
Stories open dialogue. Learning builds capability. Support helps change take root.
Our approach begins with a simple insight:
Information and awareness alone are rarely enough to create lasting change.
Young people are more likely to understand, participate and act when they:
- See their realities reflected in relatable stories
- Have safe spaces to discuss difficult issues
- Gain relevant knowledge and practical skills
- Receive support from people and institutions around them
We connect these conditions through the Heart–Mind–Village model.
Heart
Strengthening agency, voice and confidence
Stories and guided dialogue help young people recognise their experiences, reflect on difficult issues and build confidence to speak and participate.
Heart strengthens:
- Voice
- Confidence
- Empathy
- Reflection
- Informed attitudes and intentions
Mind
Building knowledge, skills and capability
Learning pathways help young people understand, apply knowledge and expand their choices.
Mind includes:
- Digital learning
- Academic support
- Practical skills
- Mentorship
- Education and opportunity pathways
Village
Strengthening support around young people
Young people do not learn, grow or make decisions in isolation.
Village works with:
- Families and caregivers
- Teachers and schools
- Community actors
- Public institutions
- Media and development partners
These relationships help reinforce learning, inclusion, safety and participation.
How Change Happens
Story → Dialogue → Learning and Opportunity → Support
Story
Young people encounter relatable characters and situations reflecting their realities.
Dialogue
Facilitated conversations create space for questions, reflection and shared learning.
Learning and Opportunity
Young people connect to trusted information, digital tools, scholarships, skills, mentorship and services.
Support
Families, schools, communities and institutions reinforce positive practices and respond to young people’s needs.
The pathway is not always linear. A young person may enter through a story, digital platform, school activity, scholarship or skills programme.
How We Co-create
Listen
We understand young people’s experiences, language, questions and barriers.
Co-create
Young people participate in shaping themes, characters, messages and solutions.
Validate
Young people, communities and technical specialists review concepts for relevance, accuracy, inclusion and safety.
Produce
Validated ideas become animations, comics, radio stories, digital tools and learning resources.
Engage
Content is connected to dialogue, learning, community participation and relevant services.
Learn
Evidence and feedback inform future content and programme improvements.
Co-creation means involving young people from the beginning—not asking them to approve a finished product.
From Delivery to Local Ownership
Long-term impact requires more than expanding Tai’s direct implementation.
We increasingly equip young people, teachers, schools, community actors and institutions with:
- Dialogue and facilitation tools
- Youth co-creation methods
- Training and capacity-building
- Digital and blended learning resources
- Institutional dissemination pathways
- Follow-up support for continued use
Our long-term ambition is for effective approaches to be used, adapted and sustained beyond Tai.
