Using
Our Approach
At Tai, we believe that stories have the power to transform mindsets and inspire action. Through a human-centered, participatory approach, we co-create impactful content with young people and communities, ensuring that our work is relevant, engaging, and drives real social change.
Our strategy is built on two core approaches:
1. Social & Behavioral Change Communication (SBCC)
We believe that real transformation begins with telling stories that resonate. Our Social & Behavioral Change Communication (SBCC) approach is driven by the stories of the young people and communities we work with. Through a deeply participatory process, we engage youth to co-create content that reflects their realities, fostering a sense of ownership and empowering them to make change.
Step 1: Listening to the Voices That Matter
Before we create any content, we start where it matters most—with young people and their communities. We actively engage them in the creative process, ensuring that their realities, struggles, and aspirations shape the stories we tell. This participatory approach fosters ownership, allowing the community to see themselves as part of the solution.
Step 2: Turning Insights into Stories That Drive Change
Guided by expert research and real-life experiences, we transform raw insights into powerful 3D animations, radio dramas, comic books, posters, and interactive discussions. Our content tackles complex social challenges such as Sexual and Reproductive Health (SRH), Gender-Based Violence (GBV), and disability inclusion, making information accessible, engaging, and easy to relate to.
Step 3: Reaching the Right People, in the Right Way
A story is only powerful if the right people hear it. That’s why we use a mix of digital technology, traditional media, and community-led conversations to ensure our messages travel far and wide. From mobile apps and social media to community screenings, radio shows, and school discussions, we meet young people where they are.
Step 4: Measuring Impact, Refining Stories
Our journey doesn’t end with the content release. We constantly monitor the impact of our programs, using real-time data to inform us of our next steps. This continuous cycle of learning helps us improve our storytelling approach and ensure it leads to real, measurable change.
Step 5: Making Change Sustainable
We know that lasting change requires long-term investment. That’s why we develop social marketing strategies, forge partnerships with influencers and media houses, and secure diverse funding sources to keep our content accessible and impactful for years to come.
Tai Academy ’s Approach: Digital Storytelling & Skills for the Future
Tai Academy’s approach is a cutting-edge fusion of storytelling and digital education, designed to empower both educators and students through an interactive e-learning platform and practical, hands-on training. Unlike traditional story arts programs, Tai’s methodology extends beyond creative industries, ensuring that storytelling is a versatile skill applicable across multiple fields.
Technology-Driven Storytelling
Tai’s program doesn’t just teach storytelling fundamentals; it integrates them with modern digital tools and platforms, equipping learners with skills for the evolving digital landscape.
Comprehensive E-Learning Experience
The platform provides both curricular and extracurricular content, offering structured courses, real-world case studies, and creative challenges to support self-paced and guided learning.
Hands-On, Skills-Based Training
Learners engage in interactive projects, digital storytelling exercises, and live workshops, ensuring they gain practical experience that translates directly into real-world applications.
Cross-Disciplinary Application
Unlike conventional story arts programs focused on media and entertainment, Tai’s approach integrates storytelling into education, business, and technology, making it a universal tool for communication and engagement.
Empowering Educators & Students Alike
The program is designed not just for aspiring story artists but for teachers looking to enrich their curriculum with digital storytelling, ensuring that students develop industry-relevant, future-proof skills.
