With
We apply Heart–Mind–Village across four connected areas, shaping stories, learning and support in ways that are practical, locally rooted and youth-led.
Our approach
Our approach begins with a simple insight: information and awareness alone are rarely enough to create lasting change.
Young people are more likely to understand, participate and act when their realities are reflected in stories, when they have safe spaces to discuss difficult issues, and when they receive support from people and institutions around them.
Strategy in brief
Programme focus areas
Making sensitive health issues easier to understand and safer to discuss
Examples: Oky Tanzania, health animations, comics, radio stories and dialogue resources.
Challenging stigma and strengthening dignity and participation
Examples: Fidi, Najiamini, Nivushe and inclusive digital-learning pathways.
Connecting environmental challenges to everyday life and action
Examples: Kijana Kijani, BahariMania and school and community learning activities.
Building capability and expanding future possibilities
Examples: Tai Academy, digital-learning pathways, scholarships and mentorship support.
The three pillars
Agency, voice and confidence
Stories and guided dialogue help young people recognise their experiences, reflect on difficult issues and build confidence to speak and participate.
Knowledge, skills and capability
Learning pathways help young people understand, apply knowledge and expand their choices through trusted information, digital tools and practical support.
Support around young people
Young people do not learn, grow or make decisions in isolation. Families, schools and institutions help reinforce inclusion, safety and participation.
How change happens
The pathway is not always linear. A young person may enter through a story, digital platform, school activity, scholarship or skills programme.
Young people encounter relatable characters and situations that reflect their realities and create emotional connection.
Facilitated conversations create space for questions, reflection and shared learning in safe, trusted settings.
Young people connect to trusted information, digital tools, scholarships, skills, mentorship and relevant services.
Families, schools, communities and institutions reinforce positive practices and respond to young people’s needs.
How we co-create
We understand young people’s experiences, language, questions and barriers.
Young people help shape themes, characters, messages and solutions.
Communities and specialists review concepts for relevance, accuracy, inclusion and safety.
Validated ideas become animations, comics, radio stories and digital resources.
Content is connected to dialogue, learning, community participation and services.
Evidence and feedback inform future content and programme improvements.
Co-creation means involving young people from the beginning—not asking them to approve a finished product after the fact.
From delivery to ownership
We increasingly equip young people, teachers, schools, community actors and institutions with the tools and support needed to use, adapt and sustain effective approaches beyond Tai.
What we build together
Join our engaging community of young explorers and have access to captivating content and fruitful discussions
designed to nurture curiosity, imagination and creativity.
